Shared by Mehreen
IMRAN ALI & MUHAMMAD IBRAHIM
MARKETING GROUP
11-02-2011
MKT 501
FINAL TERM 2011
SUBJECTIVE
Question. By how many way information is trasmitted to a large numbers of customers through mass media?
Question. while marketing a conjoint analysis Mr. Ali come across that it is not working well in assessing the customer acceptance to the new product. He is of the view taht there is a fault while running the whole process of conjoint analysis being the student of management science .............? ye ni likha
Question. What are the activity included in the nonseeling time of sale person?
Question. How vertical marketing system differ from horizental marketing system.
Question. Describe the common advantage and disadvantage of observational research.
Question. Describe teh scope and requiremetn for conduction the quantitive marketing research.
Question. Enlist the inbound and outbound operation. Which are performed in the process of supply chain management.
MKT 501
FINAL TERM 2011
SUBJECTIVE
Question. Different business situation where we can find Negotiation.
Question. How retailer use technology for improving their performance.
Question.
Suppose you are going to buy an item which is offered for Rs.5000.
Consider
these situations? There is 10% discount, There is 10% surcharge
Calculate price you are going to pay for the item in each case?
Question
How vertical marketing system differ from horizental marketing sysetm
Question
Nokia is market leader and Sony Ericson ............ age ne ata
Question.
Sale
Ye Friend ka he. Please solve file b upload kr dijeye ga. thanks
SOLVED….BY…..WAJID MALIK…
Subjective Questions MKT501…..FINAL TERM…
Question 01
What are the tactics of Supply Chain Management in their role? (5M) Page #92
Tactical Activities
• Sourcing contracts and other purchasing decisions.
• Production decisions, including contracting, locations, scheduling, and
planning process definition.
• Inventory decisions, including quantity, location, and quality of inventory.
• Transportation strategy, including frequency, routes, and contracting.
• Benchmarking of all operations against competitors and implementation of
best practices throughout the enterprise.
• Milestone Payments
Question 02
What are the difference in marketing or sales? 5 Marks Page # 2 & 73
Marketing is typically seen as the task of creating, promoting and delivering
goods and services from producers to consumers.
Sales refer to as a systematic process of repetitive and measurable milestones, by
which a salesperson relates his offering enabling the buyer to visualize how to
achieve his goal in an economic way”.
.
Selling is a practical implementation of MARKEING it often forms a separate
grouping in a corporate structure, employing separate specialist operatives
known as salesmen (singular: salesman or salesperson).
Question 03
What are the advantages and disadvantages of Observational Research?
(5 Marks)
The Observation method of research is basically developed for observing people
in their natural setting. It focuses more on their everyday normal life. There are
two types of Observation methods:
Non-Participant observation.
Participant Observation
Following are the advantages of this method
It helps in overcoming issues of validity, bias etc
It is useful when the subject can not provide information.
It is also useful when the subject is feared to provide inaccurate
information.
Following are the disadvantages:
Past events being studied
Frequently measuring attitudes or opinions
Selecting sample is tricky
Time and costs are high
Can be automated
Ethical issues
Question 04
What is the difference in the qualitative and quantitative research? Page 112
Qualitative research is a set of research techniques, used in marketing and the
social sciences, in which data are obtained from a relatively small group of
respondents and not analyzed with statistical techniques. While in the
quantitative research the data are obtained from a large group of respondents
that are statistically analyzed.
Question 05
What is the scope of quantitative research? Page114
Both descriptive and inferential statistical techniques can be used to analyze data
and draw conclusions. It involves a quantity of respondents sometimes ranging
in number from ten to ten million, and may include hypotheses, random
sampling techniques to enable inference from the sample to the population.
Marketing research may include both experimental and quasi-experimental
research designs.
Questions 06
What do you think that what you have negotiation skills? What are the benefits of negotiation?
Negotiation means two persons or two parties trying to solve some problem,
Negotiations can occur in profit organization, non profit organization and Govt.
offices.
There are many techniques used in negotiations like by skilled negotiator. The
analysis of the negotiation or problem organization style should have the
following points consideration:
Presenting demands
Ability to speak first
Calculation Deadlines
Take it or leave it
Rejecting an offer
Limited authority
Getting it in your hands
The effective negotiating resulting in a best solution and by negotiation we
solved very big problems in any organization.
Question 07
What are Inbound and outbound activities of retailers? Page # 92, 93
Inbound operations, including transportation from suppliers and receiving
inventory.
Outbound operations, including all fulfillment activities and transportation to
customers.
Question 08
Suppose you are going to buy an item which is offered for Rs.5000.
Consider these situations.
There is 10% discount.
There is 10% surcharge
Calculate price you are going to pay for the item in each case.
price after discount:
As discount is 10% so the new price will be 90% of the actual price that is
5000 x 90 /100 =4500
Price after surcharge:
As surcharge is 10% so new price will be 110% of actual price that is
5000 x 110 /100 = 5500
Question 09
Advantage of publicity. 3M Page 84
• Low cost
• And credibility (particularly if the publicity is aired in between news stories
like on evening TV news casts).
The disadvantages are lack of control over how releases will be used, and
frustration over the low percentage of releases that are taken up by the media.
Publicity draws on several key themes including
• Birth
• Love
• And death.
Question 10
What is length of channel, structure of different channels? 5M Page 88
CHANNEL STRUCTURE
To the various `levels' of distribution, which they refer to as the `channel length'.
• Conventional or free-flow - This is the usual, widely recognized, channel with
a range of `middlemen' passing the goods on to the end-user.
• Single transaction - A temporary `channel' may be set up for one transaction;
for example, the sale of property or a specific civil engineering project. This does
not share many characteristics with other channel transactions, each one being
unique.
• Vertical marketing system (VMS) - In this form, the elements of distribution
are integrated.
Question 11
How qualitative marketing research different from quantitative marketing
research. 5 Page 112
Qualitative research is a set of research techniques, used in marketing and the
social sciences, in which data are obtained from a relatively small group of
respondents and not analyzed with statistical techniques. While in the
quantitative research the data are obtained from a large group of respondents
that are statistically analyzed.
Question 12
What are the effective advertisements? 5
Question 13
Define the five character stick of interview marks 3 Page 111, 112
Interview is conducted one-on-one, and lasts between 30 and 60 Minutes.
[1] Best method for in-depth probing of personal opinions, beliefs, and
Values.
[1] Very rich depth of information
[1] Very flexible
[1] Can be time consuming and responses can be difficult to interpret
[1] Requires skilled interviewers - expensive - interviewer bias can easily be
introduced
[1] Start with general questions and rapport establishing questions, and then
proceed to more purposive questions
Question 14
Difference between publicity and public relation (marks 3) Page 83, 84
PUBLICITY----DEFINITION
Publicity is the means of using an external entity (celebrities, people from the
media, etc) to increase the awareness levels of the product, company, goods etc
amongst the public and/or buying segment.
PUBLIC RELATIONS
“Public Relations is the art and science of building relationships between an
organization and its key publics. It is concerned with communications
management”.
Question 15
World wide web is mass media define (Marks 5)
Question 16
Retailer takes benefit of price discrimination describe? (Marks 5)
The retailer charges higher prices to some customers and lower prices to others.
For example, a customer may have to pay more if the seller determines that he or
she is willing to. The retailer may conclude this due to the customer's wealth,
carelessness, lack of knowledge, or eagerness to buy.
Question 17
Consumer behavior environment function (3 marks) Page 99
The 'inputs' (stimuli) that the consumer receives from his or her environment are:
1. Significative - the 'real' (physical) aspects of the product or service (which the
company make use of)
2. Symbolic - the ideas or images attached by the supplier (for example by
advertising)
3. Social - the ideas or images attached to the product or service by 'society' (for
example, by reference groups)
The 'outputs' are what happens, the consumer's actions, as observable results of
the input stimuli.
Between the inputs and outputs are the 'constructs', the processes which the
consumer goes through to decide upon his or her actions. Howard and Sheth
group these into two areas:
1. Perceptual - those concerned with obtaining and handling information about
the product or service
2. Learning - the processes of learning that lead to the decision itself
Question 18
Vertical and horizontal define two situation are give. (5 marks) Page 90
VERTICAL MARKETING
This relatively recent development integrates the channel with the original
supplier - producer, wholesalers and retailers working in one unified system.
called `corporate systems integration');
HORIZONTAL MARKETING
A rather less frequent example of new approaches to channels is where two or
more non-competing organizations agree on a joint venture - a joint marketing
operation - because it is beyond the capacity of each individual organization
alone. In general, this is less likely to revolve around marketing synergy.
Question 19
Bang a market manager why you want to TV ads after place the product give
your arguments (5 marks)
Question 20
Differentiate between sales price and transfer price.
Transfer price means to set the location, to analyze, place and alteration of
charges made between two parties or companies for any business. Transfer
prices among mechanisms may be used to reflect distribution of resources
among such components or for other purposes. Transfer prices are important for
both taxpayers and tax managements because they determine in large part the
income and expenses and taxable profits.
Sale
the fair market value. According to the business dictionary sale price is also the
reduce price of something during sale of something.
Question 21
What are the important questions a marketer should consider while selecting a
distribution channel for any market segment?
Before selecting a distribution channel for any market segment following
questions must be answered in order to have an effective distribution channel.
• Who is the operating authority of the channel?
• Should distribution be exclusive, selective or extensive?
• Should the product be sold through a retailer?
• Should multi-level marketing channels be used?
• How long should the channel be?
• Where should the product or service be available?
• When should the product or service be available?
• Should channel relationships be informal or contractual?
• Should electronic methods of distribution be used?
• Are there physical distribution and logistical issues to deal with?
Question 22
When we are going to buy something from the market, it happens to our self
that we buy things irrationally. How would you comment on this situation by
keeping in view the model of Herbit Simon?
Buyers normally engage in irrational buying behavior because perfectly rational
buying cannot be achieved for the reason that there are number of factors that
limit rational buying.
As Simon said if a complete analysis is to be done, a decision will be immensely
complex.
Peoples' information processing ability is very limited.
The assumption of a perfectly rational economic actor is unrealistic.
Often we are influenced by emotional and non-rational considerations when we
try to be rational we are at best only partially successful.
Moreover, perfectly rational decisions also pose a time constraint.
total 69 mcq
3 question , of 3 marks
4 questions of 5 marks.
all mcq's repeated.
1. Differentiate between Opera2. name selling techniques.
3. how can a company motivate channel members.
4. how automation systems can be used to see the performance of the sales force.
5.Differentiate between observational and experimental technique in marketing research.
6.Differentiate between public relation and publicity.
7. factors which can influence change in price of a product.
=============================================================
Shared by mehvish
My Today MKT501 paper
Total 62 MCQ
All MCQ are from the past papers and 10 mcqs from mid term repeated and other mcqs from the past papers
Only there are 20 new Mcqs from the 40 to 45 lec
but easy
3 question of 3 marks
4 question of 5 marks
1) What are the advantages of the Publicity? 3 marks
2)How you evaluate that Billboard placement can be possible? 3 marks
3)Define the Constracts process between the consumer behavior Model? 3 marks
4) What is Qualitative marketing research and also describe the approaches of the qualitative marking research ?5 marks
5) How you consider the Retail pricing and describe any two strategies which retailer used when he is setting the price policies?5 marks
6) Write the advantage of Advertising and how it is called a long lasting technique, Discuses? 5 marks
7) Pricing is very important But how its decision for the markerters is very difficult, Discuses with stable example? 5 marks
BEST OF LUCKS
REMEMBER ME IN UR PRAYERS
=============================================
MARKETING GROUP
MKT 501
FINAL TERM 2011
SUBJECTIVE
Question. By how many way information is trasmitted to a large numbers of customers through mass media?
Question. while marketing a conjoint analysis Mr. Ali come across that it is not working well in assessing the customer acceptance to the new product. He is of the view taht there is a fault while running the whole process of conjoint analysis being the student of management science .............? ye ni likha
Question. What are the activity included in the nonseeling time of sale person?
Question. How vertical marketing system differ from horizental marketing system.
Question. Describe the common advantage and disadvantage of observational research.
Question. Describe teh scope and requiremetn for conduction the quantitive marketing research.
Question. Enlist the inbound and outbound operation. Which are performed in the process of supply chain management.
MKT 501
FINAL TERM 2011
SUBJECTIVE
Question. Different business situation where we can find Negotiation.
Question. How retailer use technology for improving their performance.
Question.
Suppose you are going to buy an item which is offered for Rs.5000.
Consider
these situations? There is 10% discount, There is 10% surcharge
Calculate price you are going to pay for the item in each case?
Question
How vertical marketing system differ from horizental marketing sysetm
Question
Nokia is market leader and Sony Ericson ............ age ne ata
Question.
Ye Friend ka he. Please solve file b upload kr dijeye ga. thanks
SOLVED….BY…..WAJID MALIK…
Subjective Questions MKT501…..FINAL TERM…
Question 01
What are the tactics of Supply Chain Management in their role? (5M) Page #92
Tactical Activities
• Sourcing contracts and other purchasing decisions.
• Production decisions, including contracting, locations, scheduling, and
planning process definition.
• Inventory decisions, including quantity, location, and quality of inventory.
• Transportation strategy, including frequency, routes, and contracting.
• Benchmarking of all operations against competitors and implementation of
best practices throughout the enterprise.
• Milestone Payments
Question 02
What are the difference in marketing or sales? 5 Marks Page # 2 & 73
Marketing is typically seen as the task of creating, promoting and delivering
goods and services from producers to consumers.
Sales refer to as a systematic process of repetitive and measurable milestones, by
which a salesperson relates his offering enabling the buyer to visualize how to
achieve his goal in an economic way”.
.
Selling is a practical implementation of MARKEING it often forms a separate
grouping in a corporate structure, employing separate specialist operatives
known as salesmen (singular: salesman or salesperson).
Question 03
What are the advantages and disadvantages of Observational Research?
(5 Marks)
The Observation method of research is basically developed for observing people
in their natural setting. It focuses more on their everyday normal life. There are
two types of Observation methods:
Non-Participant observation.
Participant Observation
Following are the advantages of this method
It helps in overcoming issues of validity, bias etc
It is useful when the subject can not provide information.
It is also useful when the subject is feared to provide inaccurate
information.
Following are the disadvantages:
Past events being studied
Frequently measuring attitudes or opinions
Selecting sample is tricky
Time and costs are high
Can be automated
Ethical issues
Question 04
What is the difference in the qualitative and quantitative research? Page 112
Qualitative research is a set of research techniques, used in marketing and the
social sciences, in which data are obtained from a relatively small group of
respondents and not analyzed with statistical techniques. While in the
quantitative research the data are obtained from a large group of respondents
that are statistically analyzed.
Question 05
What is the scope of quantitative research? Page114
Both descriptive and inferential statistical techniques can be used to analyze data
and draw conclusions. It involves a quantity of respondents sometimes ranging
in number from ten to ten million, and may include hypotheses, random
sampling techniques to enable inference from the sample to the population.
Marketing research may include both experimental and quasi-experimental
research designs.
Questions 06
What do you think that what you have negotiation skills? What are the benefits of negotiation?
Negotiation means two persons or two parties trying to solve some problem,
Negotiations can occur in profit organization, non profit organization and Govt.
offices.
There are many techniques used in negotiations like by skilled negotiator. The
analysis of the negotiation or problem organization style should have the
following points consideration:
Presenting demands
Ability to speak first
Calculation Deadlines
Take it or leave it
Rejecting an offer
Limited authority
Getting it in your hands
The effective negotiating resulting in a best solution and by negotiation we
solved very big problems in any organization.
Question 07
What are Inbound and outbound activities of retailers? Page # 92, 93
Inbound operations, including transportation from suppliers and receiving
inventory.
Outbound operations, including all fulfillment activities and transportation to
customers.
Question 08
Suppose you are going to buy an item which is offered for Rs.5000.
Consider these situations.
There is 10% discount.
There is 10% surcharge
Calculate price you are going to pay for the item in each case.
price after discount:
As discount is 10% so the new price will be 90% of the actual price that is
5000 x 90 /100 =4500
Price after surcharge:
As surcharge is 10% so new price will be 110% of actual price that is
5000 x 110 /100 = 5500
Question 09
Advantage of publicity. 3M Page 84
• Low cost
• And credibility (particularly if the publicity is aired in between news stories
like on evening TV news casts).
The disadvantages are lack of control over how releases will be used, and
frustration over the low percentage of releases that are taken up by the media.
Publicity draws on several key themes including
• Birth
• Love
• And death.
Question 10
What is length of channel, structure of different channels? 5M Page 88
CHANNEL STRUCTURE
To the various `levels' of distribution, which they refer to as the `channel length'.
• Conventional or free-flow - This is the usual, widely recognized, channel with
a range of `middlemen' passing the goods on to the end-user.
• Single transaction - A temporary `channel' may be set up for one transaction;
for example, the sale of property or a specific civil engineering project. This does
not share many characteristics with other channel transactions, each one being
unique.
• Vertical marketing system (VMS) - In this form, the elements of distribution
are integrated.
Question 11
How qualitative marketing research different from quantitative marketing
research. 5 Page 112
Qualitative research is a set of research techniques, used in marketing and the
social sciences, in which data are obtained from a relatively small group of
respondents and not analyzed with statistical techniques. While in the
quantitative research the data are obtained from a large group of respondents
that are statistically analyzed.
Question 12
What are the effective advertisements? 5
Question 13
Define the five character stick of interview marks 3 Page 111, 112
Interview is conducted one-on-one, and lasts between 30 and 60 Minutes.
[1] Best method for in-depth probing of personal opinions, beliefs, and
Values.
[1] Very rich depth of information
[1] Very flexible
[1] Can be time consuming and responses can be difficult to interpret
[1] Requires skilled interviewers - expensive - interviewer bias can easily be
introduced
[1] Start with general questions and rapport establishing questions, and then
proceed to more purposive questions
Question 14
Difference between publicity and public relation (marks 3) Page 83, 84
PUBLICITY----DEFINITION
Publicity is the means of using an external entity (celebrities, people from the
media, etc) to increase the awareness levels of the product, company, goods etc
amongst the public and/or buying segment.
PUBLIC RELATIONS
“Public Relations is the art and science of building relationships between an
organization and its key publics. It is concerned with communications
management”.
Question 15
World wide web is mass media define (Marks 5)
Question 16
Retailer takes benefit of price discrimination describe? (Marks 5)
The retailer charges higher prices to some customers and lower prices to others.
For example, a customer may have to pay more if the seller determines that he or
she is willing to. The retailer may conclude this due to the customer's wealth,
carelessness, lack of knowledge, or eagerness to buy.
Question 17
Consumer behavior environment function (3 marks) Page 99
The 'inputs' (stimuli) that the consumer receives from his or her environment are:
1. Significative - the 'real' (physical) aspects of the product or service (which the
company make use of)
2. Symbolic - the ideas or images attached by the supplier (for example by
advertising)
3. Social - the ideas or images attached to the product or service by 'society' (for
example, by reference groups)
The 'outputs' are what happens, the consumer's actions, as observable results of
the input stimuli.
Between the inputs and outputs are the 'constructs', the processes which the
consumer goes through to decide upon his or her actions. Howard and Sheth
group these into two areas:
1. Perceptual - those concerned with obtaining and handling information about
the product or service
2. Learning - the processes of learning that lead to the decision itself
Question 18
Vertical and horizontal define two situation are give. (5 marks) Page 90
VERTICAL MARKETING
This relatively recent development integrates the channel with the original
supplier - producer, wholesalers and retailers working in one unified system.
called `corporate systems integration');
HORIZONTAL MARKETING
A rather less frequent example of new approaches to channels is where two or
more non-competing organizations agree on a joint venture - a joint marketing
operation - because it is beyond the capacity of each individual organization
alone. In general, this is less likely to revolve around marketing synergy.
Question 19
Bang a market manager why you want to TV ads after place the product give
your arguments (5 marks)
Question 20
Differentiate between sales price and transfer price.
Transfer price means to set the location, to analyze, place and alteration of
charges made between two parties or companies for any business. Transfer
prices among mechanisms may be used to reflect distribution of resources
among such components or for other purposes. Transfer prices are important for
both taxpayers and tax managements because they determine in large part the
income and expenses and taxable profits.
the fair market value. According to the business dictionary sale price is also the
reduce price of something during sale of something.
Question 21
What are the important questions a marketer should consider while selecting a
distribution channel for any market segment?
Before selecting a distribution channel for any market segment following
questions must be answered in order to have an effective distribution channel.
• Who is the operating authority of the channel?
• Should distribution be exclusive, selective or extensive?
• Should the product be sold through a retailer?
• Should multi-level marketing channels be used?
• How long should the channel be?
• Where should the product or service be available?
• When should the product or service be available?
• Should channel relationships be informal or contractual?
• Should electronic methods of distribution be used?
• Are there physical distribution and logistical issues to deal with?
Question 22
When we are going to buy something from the market, it happens to our self
that we buy things irrationally. How would you comment on this situation by
keeping in view the model of Herbit Simon?
Buyers normally engage in irrational buying behavior because perfectly rational
buying cannot be achieved for the reason that there are number of factors that
limit rational buying.
As Simon said if a complete analysis is to be done, a decision will be immensely
complex.
Peoples' information processing ability is very limited.
The assumption of a perfectly rational economic actor is unrealistic.
Often we are influenced by emotional and non-rational considerations when we
try to be rational we are at best only partially successful.
Moreover, perfectly rational decisions also pose a time constraint.
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