Question No: 1 ( M a r k s: 1 ) http://vuzs.net
Which of the following are the products bought by individuals and organizations for further processing or for use in conducting a business?
► Specialty
► Industrial
► Shopping
► Consumer
Industrial Products: used in the production of other goods.
Question No: 2 ( M a r k s: 1 ) http://vuzs.net
Introducing a new product into the market is called:
► Commercialization
► Experimenting
► Beta testing
► Test marketing
Commercialization: Introducing a new product into the market.
Question No: 3 ( M a r k s: 1 ) http://vuzs.net
In which of the following, the marketer tries his best to include word of caution for using the product?
► Labeling
► Packaging
► Bundling
► Positioning
Question No: 4 ( M a r k s: 1 ) http://vuzs.net
Which of the following best describes 3/10 net 40 ROG?
► The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 10 days
► The buyer must pay within 3 days of receipt of goods but will receive 10% discount if paid in 40 days
► The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 40 days
► The buyer must pay within 40 days of receipt of goods but will receive 3% discount if paid in 10 days
2/15 net 40 ROG - this means the buyer must pay within 40 days of receipt of goods, but will receive a 2% discount if paid in 15 days.
Question No: 5 ( M a r k s: 1 ) http://vuzs.net
Of the following, what refers to raising awareness about specific issues and to modify public attitudes?
► Public service announcement
► TV commercials
► Enrichment and education
► Public relations
Ref: The main concept is to modify public attitudes by raising awareness about specific issues.
Question No: 6 ( M a r k s: 1 ) http://vuzs.net
A company manufactures shoes. The company incurred costs i.e. Rs.500, 000 for rent of the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600, 000 for raw material consumed. The variable cost for the company is Rs:
► 720,000
► 700,000
► 600,000
► 500,000
Variable costs change with the level of output, increasing as more product is generated.
• Materials consumed during production=600,000
• Power=100,000
• Transport=20,000
Question No: 7 ( M a r k s: 1 ) http://vuzs.net
In analyzing and building up a product portfolio a company can use:
► Boston Consulting Group matrix
► Contribution Margin analysis
► General Electric model
► All of the given options
In building up a product portfolio a company can use various analytical techniques including
•B.C.G. Boston Consulting Group-ANALYSIS
•Contribution Margin Analysis
•GE General Electric. Multi Factorol Analysis
Question No: 8 ( M a r k s: 1 ) http://vuzs.net
Which of the following is the basic role of promotion?
► Interpretation
► Communication
► Manipulation
► Information
Promotion involves disseminating information about a product, product line, brand, or company.
Question No: 9 ( M a r k s: 1 ) http://vuzs.net
Which of the following is NOT method of promotion?
► Direct mail
► Public relations
► Retailing
► Advertising
Question No: 10 ( M a r k s: 1 ) http://vuzs.net
Which of the following offers a reason to buy the product?
► Coupons
► Sales promotion
► Price pack deal
► Advertising
Question No: 11 ( M a r k s: 1 ) http://vuzs.net
How marketing manager can develop strategies for each product using information from sales force management system?
► Using communication mix variables
► Using marketing mix variables
► Using product mix variables
► Using promotion mix variables
Developing marketing strategies for each of your products using the marketing mix variables of price, product, distribution, and promotion.
Question No: 12 ( M a r k s: 1 ) http://vuzs.net
In which of the following the sales force management systems are used?
► Selling and management
► Marketing and advertisement
► Management and marketing
► Management and advertisement
Sales Force Management Systems are information systems used in marketing and management that automate some sales and sales force management functions.
Question No: 13 ( M a r k s: 1 ) http://vuzs.net
Which of the following is a readymade business, transferred from one place to other?
► Whole selling
► Retailing
► Franchising
► Direct selling
Question No: 14 ( M a r k s: 1 ) http://vuzs.net
A vertical marketing system (VMS), in which independent firms at different levels of production and distribution, join together through contracts to obtain more economies or sales impact than they could achieve alone. What does this statement refers to?
► Corporate VMS
► Conventional VMS
► Administered VMS
► Contractual VMS
A contractual VMS is a vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact than they could achieve alone.
Question No: 15 ( M a r k s: 1 ) http://vuzs.net
Which of the following is a type of vertical marketing system?
► Franchise
► Direct selling
► Mail order
► Retailing
VERTICAL MARKETING: This relatively recent development integrates the channel with the original supplier - producer, wholesalers and retailers working in one unified system.
Question No: 16 ( M a r k s: 1 ) http://vuzs.net
Which of the following is NOT included in logistics?
► Purchasing
► Transporting
► Storage
► Financing
Logistics is about the:
• Purchasing,
• Transport,
• Storage,
• Distribution,
• Warehousing of raw materials, semi-finished/work-in-process goods and finished goods.
Question No: 17 ( M a r k s: 1 ) http://vuzs.net
In how many ways the consumer buying behavior can be analyzed?
► Five
► Four
► Three
► Two
In general there are three ways of analyzing consumer buying decisions.
They are:
• Economic models
• Psychological models
• Consumer behavior models
Question No: 18 ( M a r k s: 1 ) http://vuzs.net
Which of the following is NOT a psychological need?
► Need for affection
► Need for food
► Need for water
► Need for sleep
The physiological needs of the organism, those enabling homeostasis, take first precedence. These consist mainly of:
• The need to breathe
• The need to eat
• The need to dispose of bodily wastes
• The need for sleep
• The need to regulate body temperature
Question No: 19 ( M a r k s: 1 ) http://vuzs.net
Which of the following is an opportunity in an organization?
► Competitors developing new products
► The relaxation or abolition of international tariffs
► New machinery or equipment
► Lack of computing expertise
Question No: 20 ( M a r k s: 1 ) http://vuzs.net
In which of the following research technique data is not analyzed statistically?
► Qualitative
► Quantitative
► Operational
► Functional
Qualitative research is a set of research techniques, used in marketing and the social sciences, in which data are obtained from a relatively small group of respondents and not analyzed with statistical techniques.
Question No: 21 ( M a r k s: 1 ) http://vuzs.net
What does RFP stand for?
► Request for proposal
► Response for price
► Response for product
► Request for promotion
Request for Proposal (RFP).
Question No: 22 ( M a r k s: 1 ) http://vuzs.net
The Cargo business covers which of the following decisions under the marketing mix strategy?
► Product
► Price
► Placement
► Promotional
Question No: 23 ( M a r k s: 1 ) http://vuzs.net
In which section of the marketing plan you would find the detailed information about the marketing environment, market trends, customers and competitors?
► Situation analysis
► Product/market background
► Marketing strategies
► Market analysis
Market Analysis: Indeed, market situation must be taken into account in all details and carefully studied. Market definition, Market size, Market Segmentation, Industry Structure and strategic groupings, Competition and market share, Competitors' Strengths and Weaknesses and Market Trends must be carefully studied and analyzed.
Question No: 24 ( M a r k s: 1 ) http://vuzs.net
Which of the following strategies requires premium pricing?
► Target market strategy
► Market segmentation strategy
► Differentiation strategy
► Cost leadership strategy
Differentiation involves creating a product that is perceived as unique. However there are usually additional costs associated with the differentiating product features and this could require a premium pricing strategy.
Question No: 25 ( M a r k s: 1 ) http://vuzs.net
Which of the following is the total process of moving goods from a manufacturer to a customer in the most timely and cost-efficient manner possible?
► Financing
► Logistics
► Warehousing
► Storing
Ref: Logistics is the process of moving goods from a manufacturer to a customer in the most timely and cost-efficient manner possible.
Question No: 26 ( M a r k s: 1 ) http://vuzs.net
Question No: 26 ( M a r k s: 1 ) http://vuzs.net
Which of the following is NOT included in the financial summary of a marketing plan?
► Pro-forma income statement
► Month-by-month agenda
► Breakeven analysis
► Assumptions
Financial Summary: Assumptions, pro-forma monthly income statement, contribution margin analysis, breakeven analysis. This information must be very formally done at this stage.
Question No: 27 ( M a r k s: 1 ) http://vuzs.net
Various studies have indicated that good sales people have various traits including which of the following?
► Soft-spoken
► Honest
► Persistency
► All of the above
Question No: 28 ( M a r k s: 1 ) http://vuzs.net
Which one of the following functions is being performed by wholesaler when they provide a sales force that helps manufacturers reach many small business customers at a relatively low cost.
► Selling and promoting
► Bulk breaking
► Financing
► Market information
Question No: 29 ( M a r k s: 1 ) http://vuzs.net
Which of the following options reflects the advantage of window shopping?
► We get a familiarity of the new items
► We can compare the brand, price and color of the items
► We spend time in an enjoyable way
► All of the given options
Question No: 30 ( M a r k s: 1 ) http://vuzs.net
In recent years, _____ has been growing fast. This includes selling to final consumers through direct mail, catalogs, telephone and the Internet.
► Specialty store
► Shopping center
► Superstore
► Nonstore retailing
Non store retailing: The selling of goods and services electronically without setting up a physical shop.
Question No: 31 ( M a r k s: 1 ) http://vuzs.net
“The ideas or images attached by the supplier (for example by advertising)” reflect which of the following stimuli received by consumer from his or her environment?
► Social
► Significative
► Symbolic
► Public
Symbolic - the ideas or images attached by the supplier (for example by advertising).
Question No: 32 ( M a r k s: 1 ) http://vuzs.net
In which of the following researches, researcher creates a quasi-artificial environment to control spurious factors and then manipulates at least one of the variables?
► Qualitative marketing research
► Quantitative marketing research
► Experimental techniques
► Observational techniques
Experimental Techniques: - the researcher creates a quasi-artificial environment to try to control spurious factors, and then manipulates at least one of the variables.
Question No: 33 ( M a r k s: 1 ) http://vuzs.net
The focus of marketing management is:
► Analysis of market
► Coordination among market players
► Distribution of products
► beneficial exchange between customers and producers
Question No: 34 ( M a r k s: 1 ) http://vuzs.net
The classification of consumer goods into the categories of convenience, shopping, and specialty goods are based upon:
► The marketing manager’s decision
► The consumer’s input
► The industry’s perception
► Consumer buying habits
Question No: 35 ( M a r k s: 1 ) http://vuzs.net
Among the following, the items that would seldom be test marketed are:
► Instant coffees
► Microwave ovens
► Breakfast cereals
► Cosmetics
Question No: 36 ( M a r k s: 1 ) http://vuzs.net
Creating a package design that features a gold crest with a heavy maroon accent is a way of assisting in marketing the product by which of the following?
► Making the product more convenient to use
► Producing a package that can be easily used
► Evoking the product image through package design
► Producing package that is cost effective
Question No: 37 ( M a r k s: 1 ) http://vuzs.net
Which of the following is quick in innovation?
► Capital goods
► Food items
► Industrial goods
► IT products
Question No: 38 ( M a r k s: 1 ) http://vuzs.net
In an industry with many competing brands, which of the following would be used for new products?
► Competitive pricing
► Penetration pricing
► Skimming pricing
► Cost plus pricing
Question No: 39 ( M a r k s: 1 ) http://vuzs.net
Costs that do not vary with production or sales level are referred as ________.
► Fixed costs
► Variable costs
► Total costs
► Unit costs
Question No: 40 ( M a r k s: 1 ) http://vuzs.net
Which is the most common method used to set the pricing structure?
► Having the sales representative set the prices
► Having the industry set the prices of firm
► Having the government set the prices for the firm
► Having a pricing committee to set the prices
Question No: 41 ( M a r k s: 1 ) http://vuzs.net
Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrates the use of which of the following element of promotional mix?
► Personal selling
► Sales promotion
► Direct mail
► Advertising
Question No: 42 ( M a r k s: 1 ) http://vuzs.net
Which of the following offers cash to customers who purchases a specific product within a specified time period?
► Rebates
► Coupons
► Contests
► Free travel
Question No: 43 ( M a r k s: 1 ) http://vuzs.net
According to many sales management experts, the very essence of sales process is:
► Prospecting
► Presentation
► Approach
► Close of sale
Question No: 44 ( M a r k s: 1 ) http://vuzs.net
Negotiation is also called as:
► Dispute formation
► Dispute resolution
► Dispute communication
► Dispute propagation
Negotiation: It is usually regarded as a form of alternative dispute resolution.
Question No: 45 ( M a r k s: 1 ) http://vuzs.net
Business firms that operate between producers and consumers are called:
► Intermediaries
► Retailers
► Wholesalers
► All of the given options
Question No: 46 ( M a r k s: 1 ) http://vuzs.net
When individuals open saving account, buy life insurance, or join health clubs to improve their physical conditions, they are probably seeking to satisfy their:
► Esteem needs
► Safety needs
► Social needs
► Physiological needs
Safety and Security needs include:
- § Personal security
- § Financial security
- § Health and well-being
- § Safety net against accidents/illness and their adverse impacts
Question No: 47 ( M a r k s: 1 ) http://vuzs.net
Marketing research consists of generating information to:
► Identify and define marketing opportunities
► Evaluate marketing actions
► Monitor marketing performances
► All of the given options
Question No: 48 ( M a r k s: 1 ) http://vuzs.net
During an exploratory research, a researcher may:
► Conduct a sales analysis
► Discuss the problem with the sales personnel
► Conduct marketing cost analysis
► All of the given options
Question No: 49 ( M a r k s: 3 )
Can a person reach self-actualization without meeting the lower level of needs? Briefly explain it.
Question No: 50 ( M a r k s: 3 )
What are the different functions performed by the wholesalers?
Question No: 51 ( M a r k s: 5 )
The main focus of small businesses lies in publicity than public relations, why so?
Question No: 52 ( M a r k s: 5 )
Why studying consumer behavior is important for marketers?
Question No: 53 ( M a r k s: 5 )
While starting the process of negotiation what points will you keep in mind during the process of negotiation?
0 comments:
Post a Comment